Allstate – Marina Towers 60-second Spot
Allstate and Leo Burnett USA have recently launched a highly integrated, highly produced campaign – and the buzz on it started about eight weeks ago. Sleepy Chicagoans witnessed a car fly off a city landmark, the Marina Towers, into the Chicago River early one Sunday morning. The action was all due to the filming of the feature spot for the Allstate® Your Choice auto insurance with Accident Forgiveness campaign. Every national news network covered the event — and video and web-sharing sites had footage within hours of the car breaking the water.
The culmination of the efforts is a 60-second and 30-second spot that broke during the Allstate Sugar Bowl on January 3rd. The spot, an homage to the car chase movie genre, explains that the chances of a driver being in a movie-style car crash are one in one billion — but the chances of being in an everyday crash are one in eight. Following the debut, the 60-second versions are running on TV during the Sugar Bowl and during the national championship game, subsequently in national cinemas. The 30-second version will run nationally for four months.
All “How’d they do that?” questions will be answered at www.allstate.com/crash. There, a series of “making of” videos explain the ins and outs of the production and behind-the-scenes footage from all involved — including the director, Phil Joanou. (Joanou most recently directed the movie “Gridiron Gang” and is also known for his work on U2’s music videos and a number of commercial productions for brands like Nike and Panasonic.) A print spread in People Magazine, as well as number of single page print ads round out the integrated effort.
Duration : 0:1:1
Guy is driving his brand new car. Dennis Haysbert is narrating. The driver totals his brand new car. Dennis Haysbert comes in and says that if your new car is totaled in the first three years you get a brand new car with Allstate’s new car replacement.
Two guys driving in a car and driver starts to call Allstate. Passenger calls driver an idiot and he puts the phone down. Don’t call while driving is the message.
Delta Lloyd Commercial. A Good Insurance 
Allstates new commercial uses the words of FDR to remind America that through all the years since Allstate was founded- The only thing we have to fearis fear itself.